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April 19, 2023 - CLF-LA Webinar - Creating a Reuse Ecosystem

Join us to hear about how the Bay Area is fostering an ecosystem of building product reuse. We’ll be joined by industry leaders, Marcus Hopper (Gensler, All for Reuse), Daniel Kietzer (Rheaply), and Eric Law and Jorie Wisnefski (Urban Machine).

All for Reuse is an initiative to develop a network of building professionals committed to the reuse of commercial building materials. They aim to reduce waste, foster circular businesses, and accelerate change.

Rheaply is an online platform enabling resale and reuse of built environment products. They enable organizations to innovate by creating sharing economies through technology solutions. Their platform has over 1M reusable assets posted and recently launched in the Bay Area.

Urban Machine’s mission is to reclaim the millions of tons of wood waste from construction and demolition by reclaiming it into high volume, locally sourced, premium lumber products. Their robot uses AI to remove staples and nails from reclaimed wood to turn it back into usable products.

All are working together to build a building industry for the circular economy and driving change in the Bay Area.

Marcus Hopper, AIA, NCARB, LEED ID+C, is the Northwest Regional Design Management leader for Gensler. With a depth of experience in workplace environments, Marcus is passionate about design’s capacity to shape the built environment with creativity, environmental conscientiousness and material sustainability. He has contributed to Gensler’s Design Resilience team that completed high profile projects for Etsy in New York City and the NRDC space in San Francisco. In 2018, he was part of a research team that studied five Gensler offices that had recently undergone renovation to see how reused materials played a role. The goal of the research was to bring awareness to the circular economy and identify how the industry can bolster and encourage reuse processes within design work. Findings from this initial study were published in the Gensler Research Institute white paper, What’s Old is New Again – Circumnavigating the Circular Economy.

Daniel Kietzer leads Ecosystem Growth at Rheaply, providing strategic, organizational and technical support to scale and create new reuse market opportunities between Rheaply customers and partners in regions across the US. He has 10+ years of experience in both the nonprofit and for-profit sectors designing and leading impact-focused circular economy and

sustainability programs with forward-thinking companies and organizations across the globe.

Eric Law is the co-founder and CEO of Urban Machine. He earned his BS in Mechanical Engineering from Cal Poly San Luis Obispo and is currently combining his passion for sustainability and technology by building robots that reclaim wood from construction and demolition to be reused as premium lumber. Previously, Law built an industry-leading innovation team at Swinerton, and he led the Construction Product team for Bentley Systems after his company, EADOC, had been acquired. When escaping technology, Law heads to the mountains with his family to ski, mountain bike, and climb a rock or two.

Jorie Wisnefski is the Market Manager for Urban Machine. She received her undergraduate degrees in Education, English, and Psychology from Ohio University and her Masters in Writing from DePaul University. Before joining the team at Urban Machine, Jorie was the Social Media Manager for MaterialsXchange, a digital marketplace for lumber. Jorie’s ability to see things from many angles allows her to embrace unique perspectives, think differently, and solve problems. Not one to shy away from challenges, Jorie is no stranger to the intensity of startup life. When not reading for, writing about, and promoting Urban Machine, Jorie enjoys both water and snow skiing with her family.


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